Case Studies

[Case Study] – How DoonDookStudio Helped SVG Achieve 3M Plays!

Aug 05 2024

In the fall of 2023, the partnership between DoonDookStudio and SimpleViralGames was initiated. SimpleViralGames, also known as SVG, is a comprehensive gaming platform specializing in hyper-casual games.

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SVG offers entertaining gaming content through its official website and mobile app, which are available on various app stores.

Several months after forming the partnership, we decided to contact Sourav Badami, a key decision-maker at SVG, to gather feedback on the improved results and assess the overall quality of our games.

The following is a brief interview between the DoonDookStudio and SVG that took place in December 2023.

Objectives, Solutions, and Outcomes

When asked about the purpose behind publishing the games, Sourav told us, “We love these games, their mechanics, and core gameplay. We published these games on TimePass Games to increase users’ gameplay time and engagement.”

We checked out the platform, and it seems TimePass is a TikTok-like app featuring gaming content to entertain users, including casual HTML5 games.

Sourav also elaborated on their target audience: “We are building a TikTok-like platform for games, catering to users of all ages – from children to adults over 40. TimePass Games offers an engaging alternative to mindless scrolling, allowing users to either play solo or challenge new and existing friends.”

Generally speaking, to measure the success of marketing efforts, DoonDookStudio has always emphasized its ability to improve essential metrics such as user attraction, engagement, and retention.

When the team inquired about the number of players engaging with their games, replay rates, and overall appeal among SVG’s user base.

Sourav responded, “DoonDook games have helped us in various ways. Users seem to love their gameplay, aesthetics, and designs. So far, DDS games have been played by 500K users and more than 3M times.”

Sourav also provided insights into the engagement metrics and revenue potential of the games. When asked about the average play time, he said users typically spend an average of 5 minutes per session interacting with the games. However, he noted that this duration can vary based on individual usage patterns.

Feedback for Further Improvement

While the partnership between DoonDookStudio and SimpleViralGames was a success, the interview’s primary goal was to gather information so that we can enhance our products and services for the future. When asked how SVG learned about DoonDookStudio, Sourav mentioned that Google and LinkedIn were their primary search tools for contacting us.

 

Regarding the overall experience, Sourav noted, “DoonDookStudio demonstrates great enthusiasm and care for their work. Their communication is excellent! We faced no challenges while working with them during all phases (order processing, development, communication, payment, etc.).”

To identify competitive advantages and strengths, we asked about what SVG liked most about working with them. Sourav highlighted the studio’s speed, efficiency, and ability to resolve issues quickly as particularly appealing aspects of the partnership.

How We Helped SVG

Before establishing a partnership between DoonDookStudio and SimpleViralGames, we had to make sure that we fully understood SVG’s needs. Through additional research on their company’s business and operations, we compiled a list of ideal games for SVG, including our most interactive games that would provide them with high responsiveness.

We turned in a list of our quality games based on their users interests and tasets, and after they confirmed the suitability of their gameplay and mechanics, we also helped them better understand the games’ source code and supported them throughout the implementation of APIs until the games were published seamlessly and accordingly.

Our Gaming Content Solution for SVG

At our game studio, we have over 130 quality games in various genres, and in summary, SVG obtained 40 HTML5 games from us, which were in different genres, mostly arcade and puzzles.

What we delivered approximately 30% of our game portfolio to SVG in total. All of them have been chosen with the needs of SVG specifically in mind.

When we asked SVG which games work better on their platform, they mentioned a diverse mix of words, puzzles, and sports that will work pretty well for them.

That was true, as the games in the Arcade and Puzzle genres fit well within the casual gaming genre. They have a broad appeal for all ages and are considered the perfect choice for quick, engaging gameplay sessions.

A Deeper Look Into the Games SVG Prepared

Among the game licenses SVG obtained were Bubble Up, Xmas Tiles, Free Birds, and Car Out. Although they obtained licenses for 40 games in various genres, these puzzle games are among our studio’s top-played games.

These games were designed according to the market’s trends and preferences. On top of that, their similar games on prominent stores like Google Play and App Store have hundreds of downloads!

In fact, these games with eye-catching visuals, tastefully chosen music, and broad-appealing gameplay have a pretty strong record of success for those who publish them and can entertain users of all ages for long hours.

When asked about expectations for DoonDookStudio’s future endeavors, Sourav’s response indicated a promising and exciting direction for the company. He said that they expect DDS to continue its focus on developing entertainment-centric content, with an emphasis on creating games that are both enjoyable and engaging for players.

If you haven’t already, don’t forget to check them out for yourself.

The Bottom Line

The partnership between DoonDookStudio and SimpleViralGames has proven to be a resounding success. It demonstrated the power of strategic alliances in the hyper-casual gaming industry.

This collaboration has yielded impressive, scalable results, with over 500,000 users engaging with DoonDookStudio’s games more than 3 million times.

SVG’s innovative approach to creating a “TikTok for Games” platform has found an ideal complement in DoonDookStudio’s ability to craft engaging, aesthetically pleasing games that resonate with a broad audience.

The positive feedback from SVG, particularly highlights DoonDookStudio’s enthusiasm, communication skills, and rapid problem-solving abilities. It underscored the studio’s commitment to excellence and client satisfaction.

Looking ahead, the success of this collaboration opens doors for both companies to explore new opportunities, push creative boundaries, and continue delivering innovative gaming experiences to an ever-growing user base, which is currently underway.