Case Studies >

[Case Study] – Developing a 3-in-1 Game for Lagged

Jan 30 2025
Pooyan Mp
Content Writer

Case Studies >

[Case Study] – Developing a 3-in-1 Game for Lagged

Jan 30 2025
Pooyan Mp
Content Writer

Our client, Dom Bruno, the founder of Lagged—a well-known platform for web-based HTML5 games—reached out to us with an exciting project.

He told us that he wanted to create a dynamic and immersive Mahjong game that would resonate with players of all skill levels, and he intended to publish it on BrainPlay, his newly established gaming portal specializing in engaging and brain-stimulating games.

The goal was to deliver a game that not only offered customization and responsiveness but also provided a truly engaging and enjoyable user experience.

 

 

The result was Daily Mahjong Puzzle—a lightweight yet feature-rich game that met Lagged’s expectations in every way.

From its polished design and seamless functionality to its smooth performance, the game could deliver an experience that genuinely stood out.

Let’s dive into the full story to explore how we tailored this game for the Lagged team.

Table of Contents:

 

What’s BrainPlay?

BrainPlay is an online platform that debuted in 2025, offering a diverse array of free games and daily puzzles designed to both entertain and sharpen cognitive abilities.
Featuring popular titles like Suika Game, Word Hurdle, and Farm Hustle, as well as our MineSweeper game, the portal caters to users of all ages, promoting skills such as memory, concentration, and problem-solving without requiring any downloads.
As an ad-supported service, BrainPlay ensures a safe experience by maintaining a malware-free environment and carefully vetting advertisements.
For those who are seeking a mental challenge or a fun pastime, BrainPlay.com delivers an accessible, ever-updated collection of brain-boosting activities for everyone to enjoy.


Three Gameplay Styles, All in One Game!

To turn Dom Bruno’s vision into reality, we created a game packed with these key features and customizations:

The game features three unique Mahjong variations, offering diverse gameplay experiences designed to appeal to a broad audience.

These three gameplay we integrated within the game were as follows:

Classic Mahjong

A traditional mahjong solitaire game with a stacked tile layout.

Players match identical, free tiles to clear the board, advancing through multiple levels featuring intricate arrangements. It’s a calming yet mentally stimulating puzzle experience, ideal for sharpening focus and problem-solving abilities.

Onet

A classic Onet-style mahjong game where players connect pairs of matching tiles using no more than three straight lines. The objective is to clear the board by strategically linking tiles, taking into account the layout and available moves.

Triple Match

A creative twist on mahjong, this game challenges players to match three identical tiles instead of pairs. Tiles are collected in a holding area, requiring careful space management and strategic planning to avoid running out of room.

 

This variety not only boosts replayability but also ensures there’s something for every type of player, catering to a wide range of preferences.

 

Seasonal Themes

At Dom’s request, we incorporated three unique themes—Default, Summer, and Winter—that automatically shift with the seasons.

These dynamic themes not only refresh the game’s visuals but also keep the experience engaging and relevant all year round.

Aiming to Increase Engagement for Your Platform with Your Own Customized Game?

With over 130 quality games and a full suite of customization services, we can bring your ideal game to life, with your own branding, colors and logo!

Contact Us!

Daily Puzzle

We added a daily puzzle feature to keep players coming back for more.

Each day brings a fresh challenge, creating a fun routine that builds anticipation and keeps the experience exciting.

 

User-Friendly Functionalities

To make the gameplay more enjoyable and user-friendly, we included Undo and Shuffle options.

These features ensure that even beginners can play with ease and confidence.

These features help minimize frustration while giving players the freedom to explore and experiment with different strategies, making the game both forgiving and fun.

 

Classic Yet Simple Design

We struck the perfect balance between tradition and modern design by creating a classic Mahjong experience with a clean, intuitive interface.

This approach kept the game feeling familiar to long-time fans while offering a fresh and inviting experience for new players.

Responsiveness and Lightweight Build

Fully optimized for performance, the game is responsive across all devices and platforms.

Whether you’re playing on a desktop, tablet, or mobile, the experience remains seamless and enjoyable.

Remarkably, the entire game comes in at just 5.5 MB, ensuring smooth performance without compromising on quality.

 

Interactive Tutorials

We added complete, interactive tutorials to help new players get started.

These step-by-step guides make it easy to learn the rules and dive into the game with confidence, eliminating any guesswork.

Aiming to Increase Engagement for Your Platform with Your Own Customized Game?

With over 130 quality games and a full suite of customization services, we can bring your ideal game to life, with your own branding, colors and logo!

Contact Us!

Multilingual Support

We also wanted to make sure the game could speak the users’ language—literally!

Because of that, and due to large demographics and users from all over the world, we added six languages to the game, making it more welcoming and accessible for everyone.

 

Results Lagged Achieved

The end result was a sleek, feature-packed Mahjong game that perfectly balanced functionality, stunning visuals, and smooth performance.

Although the game has not yet been published, we’re confident that it’ll be an engaging one for Lagged’s audience, and it will be published soon.

With its addictive gameplay and daily challenges, it’s the perfect way to enjoy hours of fun and keep players coming back for more.

Dom Bruno’s satisfaction with the project was evident in his glowing feedback:

Dom Bruno, CEO at Lagged

Working with DoonDook again was an absolute pleasure. They not only delivered the project on time but actually completed it faster than expected without compromising quality. Their attention to detail, dedication to ensuring the theme and gameplay matched my vision, and commitment to satisfaction made the entire process smooth and stress-free.

 

Conclusion

The final product we delivered to Lagged is a perfect example of our dedication to creating high-quality, tailor-made gaming experiences that bring our client’s visions to life.

We’ve always emphasized our dedication to creating quality, engaging games that can boost our clients’ user attraction, engagement, and retention, as well as increase revenue, branding, etc.

From the initial design to the final launch of this game, every aspect of the Daily Mahjong Puzzle was carefully crafted to delight players and meet our client’s expectations.

By blending innovation, seamless performance, and a focus on the user experience, we delivered a game that stands out and truly resonates with its audience.

Aiming to Increase Engagement for Your Platform with Your Own Customized Game?

With over 130 quality games and a full suite of customization services, we can bring your ideal game to life, with your own branding, colors and logo!

Contact Us!

 


5 Casual Games Categories with the Highest Engagement Rate

As a gaming portal manager, understanding which game categories hook players the most is a game-changer. This insight empowers you to make smarter, more confident calls when snapping up game licenses. Plus, it’s a budget-friendly move—picking titles that resonate with your audience can seriously

DDS & Xiaomi – Sparking a Win-Win Collaboration with 8 Games!

DoonDookStudio and Xiaomi have recently launched a win-win collaboration, starting with 8 games to be published on the Xiaomi Game Center!

Tile Jumper 3D Launches on CrazyGames with an Impressive 8.8/10 Score!

We’re thrilled to announce that Tile Jumper 3D, our latest HTML5 game, is now live on CrazyGames—and it’s off to an incredible start! In just three days, the game has been played over 150,000 times, with players giving it an impressive 8.8/10 rating. In Tile Jumper 3D, players should jump acr

[Case Study] SoftHouseWeb Powers Up with 130 Games from DDS

SoftHouseWeb, a company dedicated to advancing digital innovation, collaborated with DoonDookStudio to integrate 130 high-quality HTML5 games into its online platform. This initiative was designed to elevate user engagement, appeal to a diverse audience, and cultivate an active gaming community. Cu