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Download CatalogHow GameHouse Turned Instant-Play Games into Daily Engagement
Nov 17 2025
How GameHouse Turned Instant-Play Games into Daily Engagement
Nov 17 2025
For years, GameHouse has been a recognizable force in the casual gaming world, known for creating warm, accessible, and story-driven experiences that resonate especially with adult casual players.
It has recently partnered with DoonDookStudio to introduce HTML5 web games into its subscription app, GameHouse+, aiming to improve daily retention among its core audience. The platform primarily targets women aged 30+ who enjoy casual mobile games, and the addition of lightweight, instantly playable games helps create a daily habit loop for these users.
As Iris from GameHouse explains: “The web games can be played directly within the app. They serve as retention mechanics to have users come back to the daily games every day.”
By offering small, quick games inside the app, GameHouse makes it easy for players to engage without the friction of downloads or lengthy onboarding.
Where the Games Are Published
The HTML5 games are fully integrated into the GameHouse+ app, making them easily accessible to all subscribers.
As mentioned above, Gamehouse+ is a subscription app from GameHouse that gives players access to over 100 casual games in one place. It offers both a free ad-supported tier and a VIP subscription option that unlocks ad-free play, offline access, and exclusive perks.
Users can open the app and immediately start playing. These instant-play titles complement the platform’s premium downloadable games, offering variety and convenience for daily engagement.
Early Results and Insights
The HTML5 games we helped them publish were just launched in the United States on Android, so detailed performance metrics are still being collected. According to Iris: “It’s too soon to tell now as we have only launched in the US on Android. The coming period will be interesting to learn more about this.”
While it is still early, some initial trends are already visible:
- Instant-play HTML5 games perform better than premium downloadable games, especially for quick daily sessions
- The number of players, total plays, and average engagement time are yet to be determined
- ROI will be evaluated as more users interact with the games
Even in these early stages, the GameHouse team is optimistic about the potential impact of daily-play HTML5 games on their user retention.
Why GameHouse Chose DoonDookStudio
GameHouse discovered DoonDookStudio while searching for an HTML5 game license provider. The partnership has been smooth and efficient from the start. According to Iris: “Very efficient, fast, and to the point. You show that you think along with the needs of your customer.”
The process of selecting, licensing, and integrating the games went without any challenges. GameHouse reported no issues with order processing, development, communication, or payment, which made the collaboration straightforward and reliable.
Another key factor in the successful partnership was transparency. She said: “Your website is very clear with playable games, prices, and options available. Working together with you on the games has always been very open and clear. You are a reliable partner.”
This clarity made it easy for GameHouse to choose the right titles for their platform and start offering them to users quickly.