Marketing

Best Social Platforms to Promote Your HTML5 Game Portal and Attract Users

One of the biggest challenges of any marketing manager of gaming portals is choosing the best social media platforms according to the needs and behavior of the business’s target audience and players.

A set of correctly selected social media platforms can improve your marketing efforts by affecting your gaming portal’s SEO and subsequently increase your ROI drastically.

This article introduces the best social media platforms with the best results in the gaming industry. I was inspired by several research types previously done in different branches of the industry.

#5: Reddit

Reddit is one of the best social media platforms that allows users to share and discuss content on a wide range of topics. People know Reddit as the “front page of the internet,” due to the site’s popularity and the breadth of content available.

With over 430 million active users and more than 130,000 active communities (known as subreddits), Reddit offers businesses a unique opportunity to connect with a large and engaged audience.

Accessing Niche Communities

One of the key advantages of Reddit for businesses is the ability to tap into niche communities. With subreddits dedicated to everything from gaming to finance to gardening, there is a subreddit for almost any topic imaginable. This makes it easy for businesses to target specific audiences and connect with potential customers who are interested in their products or services. For those who are in charge of a game portal, r/webgames, r/indiegaming and r/html5games  are some good subreddits they can take a look at.

Various Tools for Businesses

This platform offers a variety of tools and features to help businesses engage with users and build their brand. For example, businesses can create their own subreddit to share content and engage with users directly. They can also participate in relevant subreddits by sharing helpful information, answering questions, and offering promotions or discounts to users.

High Level of User Engagement

Another benefit of Reddit is its high level of user engagement. Reddit users are famous for their active participation in discussions and willingness to share their opinions and experiences. This creates a unique opportunity for businesses to gather valuable feedback and insights from their target audience.

In addition, Reddit is a highly influential platform, with content and discussions often going viral and reaching millions of people. This makes it an ideal platform for businesses looking to increase brand awareness and reach a wider audience.

Overall, Reddit offers businesses a powerful platform to connect with engaged audiences, target niche communities, gather valuable feedback and insights, and increase brand awareness. By leveraging the unique features and opportunities offered by Reddit, businesses can successfully grow their online presence and reach new customers.

#4: Discord

Discord is a social network that has emerged to meet the needs of gamers. It has become the hive for gamers seeking to market their gaming portals and attract game enthusiasts. With more than 300 million users, most of whom are interested in gaming, Discord is an indispensable option in the marketing of businesses in the gaming industry.

Increased User Participation

Unlike other social networks where user communication with you is mostly through comments or private messaging, Discord offers a variety of tools and bots that allow you to manage users and set their access levels in each channel, giving you a much broader reach to your fans and followers.

Special Channels for Discussing Various Topics

Discord offers exclusive channels for discussion on various topics, with different user privileges and the allocation of different access levels, among other exciting features. These features contribute to a higher and more qualitative user engagement compared to other social networks.

Discord allows you to easily incorporate user ideas into upgrading your products or games and seek their opinions on new updates or a specific game.

High Market Share in the Gaming Industry

According to Slintel’s, Discord has a 16.9% market share in the computer game market, ranking it second after Unity. This high market penetration is a testament to Discord’s capabilities, and businesses in the gaming industry must utilize its features to achieve their goals.

#3: Instagram

Instagram is the fourth most popular and most downloaded social media app in the world, with over 2 billion active users.

ROI, User Engagement & Quality Leads

Instagram has become one of the best platforms for marketers and business owners due to its highest ROI, user engagement, and quality leads.

Each of these features alone can put a social network at the top of the table, but Instagram has been able to achieve all of these titles with its extraordinary performance in recent years.

As a marketer of HTML5 gaming portals, working on Instagram, which has the most accurate algorithm for displaying posts, can bring you the most users. Also, with a high ROI rate on this social network, the return on investment of your expenses is guaranteed.

Best social platforms for Influencer Marketing

Influencer marketing is a type of social media marketing in which you offer your products or services to a wide range of relevant audiences through the power and relationships of influential people.

According to Mediakix research, nearly 89% of mobile gaming marketers use Instagram to find their desired influencers. With the high power of these people, you can increase the speed of visitor traffic to your portal by using influencer marketing.

Highly Effective Advertising

According to Game Marketing Genie (GMG) website, 87% of Instagram users click on a CTA after viewing an advertising ad. This can be a staggering statistic for businesses looking to expand their user base through advertising.

Given the unique features of this social network, such as high ROI rates, a large number of users, and the high presence of Gen-Z, as the HTML5 gaming portal marketing manager, posting ads on Instagram can be one of your low-risk and high-yield options.

#2: Facebook

With more than 2 billion users as well as more than 600 million active gamers, Facebook has become a reliable social network for game publishers for years. According to HubSpot’s research, these people introduced Facebook as the best social platform for building an active community and said that they will definitely focus more on Facebook in 2023.

Most Popular Platform Among Gen X and Baby Boomers

As the oldest living social network, we can predict that most of the users of this social network are from the older sections of the society. According to HubSpot’s findings, only 12% of people in the Gen-Z age group use Facebook more than other social networks.

Instant Games Feature

One of the most attractive features of Facebook is the existence of a dedicated platform for presenting and generating income from HTML5 games. In fact, Facebook Instant Games is a platform ready for you to easily make money from HTML5 games.

This platform not only entirely solves your need for a dedicated website, but by providing very attractive and practical features such as challenging friends, leaderboards and using Facebook profile information, it gives you many more options to control and analyze the behavior of your users.

If you’re interested in learning more about how this social platform leverages instant games, read our article ‘How Do FB and TikTok Leverage Social Media Instant Games?‘.

Accurate Audience Targeting for Advertising

The most important feature of Facebook ads is the possibility of very precise filtering of the target audience of your ads. With such accuracy in Facebook ads, you can easily deliver your message to the right people and save a lot of money on your advertising campaigns.

Since this platform has a complete chain of social network products (Facebook, Instagram and WhatsApp), it has very detailed information about its users in its own database, which allows you to easily define the exact details of the target audience and specify advertising campaigns.

#1: YouTube

YouTube is a popular platform for gaming content creators, with over 40 million active channels in the field of gaming. It has reported a unique record of more than 200 billion hours of watching game content in 2020. With its Shorts feature, YouTube has become very popular among Gen-Z, making it possible to attract the attention of people under 18 by providing short videos of games and useful content.

User Demographics

According to Influencer Marketing Hub, about 70% of YouTube users are between 18 and 34 years old, which is an ideal age range for attracting these people to game platforms.

Youtube Shorts 

In addition to publishing regular videos, by using the YouTube Shorts feature, you can easily publish quick and attractive videos of interesting moments of games that can bring users back and activity.

According to the information published in Statista, the statistics of 30 billion views of short videos only in June 2022 shows the high success of this new feature.

Impact on SEO

Due to the deep link between YouTube and Google, activity on this social network can have a significant impact on your SEO ranking. That may be the reason why around 55% of marketers use Youtube to achieve their goals.

Advertisement

In addition to normal content, YouTube ads are one of the most effective ways of advertising among social networks. According to the information published by the Kepios website, only in July 2022, YouTube was able to show its ads to more than 30% of the world’s population!

Analytics

After producing and using various types of content on YouTube and conducting various advertisements, it is time to analyze the behavior of users, how they react to your content, what were the most viewed videos, what parts of your videos caused them to fall. It is possible, what are the most ways they get to your videos and dozens of other features that are available in detail in the Studio tool, and this has made YouTube the best in this regard.

In order to get familiar with the best game marketing solutions on YouTube, make sure to read the article How to win at mobile game marketing with YouTube from Think With Google.

Conclusion

Choosing the best social platform for game promotion is one of the first steps of your social media marketing efforts for promoting your HTML5 game portal. Doing it right will help you to invest in the most effective places where your target audience always exists. Thereupon, your marketing ROI improves, and you will save more in your budget.

This article reviewed the best social platforms to promote your HTML5 game portals. None of them are superior to others; each can be the best option based on your target audience and their needs and behavior.

All the mentioned platforms have incredible benefits and tools that make them very beneficial for the various targets of your business in different situations.

Don’t remember to choose the best item based on your business needs, post appropriate messages and information for your audience, and be persistent. After a while, you can assess the results and optimize your efforts.