Case Study

100K Players in Just a Few Months – Sand Sort Puzzle Case Study

This article is all about the Sand Sort Puzzle case study. Last year August, 7Games, a prominent game development company based in Brazil, asked us to customize one of our highly popular puzzle games, “DD Sand Sort” for the FB Instant Games platform.

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A few months after delivering the game, we contacted Fernando Oliveira, a representative from 7Games, for an interview to gather feedback on the project.

Background and Purpose of the Order

7Games aimed to expand its reach and engagement with Facebook’s massive user base by providing a high-quality and engaging game that could appeal to a wide range of users.

When asked who was the intended audience for the DD Sand Sort game, Fernando replied, “While we did not have a specific target audience in mind, we knew that Facebook’s diverse user base includes people of all ages who enjoy playing games. The addictive and fun nature of the DD Sand Sort game made it an ideal choice for this platform.”

Regarding our team’s level of expertise, he said, “The team is very professional, especially Ali and Milad. They efficiently fulfilled all of our requests.”

The company chose us to develop the customized version of DD Sand Sort Puzzle due to our reputation for creating engaging HTML5 games that everyone can play across multiple devices. Especially a game like Sand Sort Puzzle, which its gameplay is so popular that it had millions of downloads in prominent stores like Google Play.

Fernando Oliveira, the representative from 7Games, stated, “We found DoonDookStudio through a Google search. Your games are of excellent quality, and the team is highly efficient and professional. We looked at several studios, but DoonDookStudio stood out.”

Results and Outcome

We asked Fernando to tell us about the user engagement for the DD Sand Sort game on the FB Instant Games platform. “We had a great response!” said Fernando. “The results were fascinating“.

He indicated that the customized version of the DD Sand Sort game was a great success, with over 100,000 people playing it and generating a profit of $20,000 USD in just a few months.

Although 7Games didn’t track the average engagement time, the addictive and fun nature of the game contributed to its popularity among users of all ages.

Fernando Oliveira commented on the user engagement for the DD Sand Sort game on the FB Instant Games platform, “We had a great response to the game, with over 100,000 people playing it and thousands of plays. We were very pleased with the success of the game and the positive impact it had on our partnership with Facebook.”

DoonDookStudio’s Performance and Efficiency

When asked about our team and their expertise, Fernando Oliveira stated, “The team is very professional, especially Ali and Milad. They efficiently fulfilled all of our requests.” Oliveira also praised the quality of the games developed by our studio and their professional and efficient staff.

He added, “Communication was easy, game development was carried out according to our requirements, and DDS delivered on time. We would like to thank the entire team and look forward to working together again in the future.”

DDS Sand Sort vs. 7Games Sand Sort: What Has Changed?

Here’s the list of changes we made to 7Games’ Sand Sort Puzzle:

• Interstitial and rewarded ads added.
• Inviting & sharing functionalities added.
• The gameplay is faster and feels better. For example, we increased the speed of sand pouring in the customized version of Sand Sort.

As you can see below, the customized version has undergone some visual modifications. We changed the game’s default background from day to night.  Also, the game font and some UI elements have been changed.

However, the level design in both games is pretty much the same, and there are no major differences in game mechanics and gameplay. As you can see below, the 4th level of both games challenges the player with exactly the same puzzle. Also, the game continues to feature endless challenging levels.

Both games’ stores feature the same in-game purchasable items. However, the store design and some items’ prices in customized versions are different from our studio’s original version of the game.

In the customized version of the game, we’ve added a profile page for players so they can see how many coins they got rewarded, how many scores they’ve accumulated, and which level they’re currently at.

Additionally, the ranking system (leaderboard) was added, which presents global and FB friends leaderboards. However, that’s not all. We also added Portuguese and Spanish languages for players in those countries.

The Bottom Line

The partnership between 7Games and us resulted in a successful project that met the needs of both companies. By customizing DD Sand Sort for the FB Instant Games platform, 7Games was able to expand its reach and engagement with Facebook users, while our studio showcased its expertise in game development and customer satisfaction.

Oliveira’s feedback on our studio’s performance and efficiency highlights the importance of communication, meeting requirements, and delivering work on time to ensure customer satisfaction.

The success of the customized DD Sand Sort game demonstrates the potential for game development companies to expand their reach and engagement through partnerships and platform customization.

In regards to game development, DoonDookStudio always strives to produce engaging gameplay with the highest care and passion, to achieve great success on different platforms, and also to cater to its audience’s tastes.